Malvern Exhibition of Contemporary Art (MECA) was an exciting new open submission exhibition event organised by W-CA (Worcestershire Contemporary Artists). From 1 July to 31 October 2009 empty shops in Great Malvern town centre were turned into spaces for contemporary artworks and provided an opportunity for local and international artists associated with Worcestershire to exhibit their work directly to the public.

As W-CA it was (and still is) our aim to showcase emerging contemporary artists who practiced locally or had a direct connection to Worcestershire. During the planned 4 months, a series of rolling exhibitions was organised together with several specific events open simultaneously to the public and contributing artists. These events included a programme of artist-led walks and talks about the exhibited works designed to generate interest and interaction.