Service Innovation for Low Earth Orbit Space Tourism: Customer Engagement in Extreme Waiting Periods
de Michael Buquet
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À propos du livre
The space tourism industry is currently in its infancy, and the rapid increase in technological advancement has allowed this field to invite civilians to experience the wonders of space travel. Today the private sector has built a new presence, and this industry has shifted focus towards the customer experience. Travel or ticket cost, travel safety, public perception, and meaningful benefits are just a few examples of challenges this market faces. These challenges create a unique and timely opportunity for the Service Design discipline to enter this market due to the level of complexity that companies currently face. The research will identify service problems in this context, made more acute as extreme examples of conflicts that can happen in less demanding situations, and provide a general reflection for the field of Service Design. Among the various situations arising along the spatial tourism journey, a choice was made to work around the waiting times example, and payment schemes will be tested as a potential tool to overcome the user perception. The aim of this thesis is to gain a deep understanding of current space tourism customers and potential customers by utilizing Service Design thinking and methodologies to improve customer engagement. This limitation will help focus the research to provide plausible outcomes for the near future of this industry.
Caractéristiques et détails
- Catégorie principale: Enseignement
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Format choisi: 20×25 cm
# de pages: 146 -
ISBN
- Couverture souple: 9781364493424
- Date de publication: janv 13, 2016
- Langue English
- Mots-clés Service Design, Service Design, Service Design, Service Innovation, Space Travel, Service Innovation, Service Innovation, Space Travel, Space Travel, Space Tourism, Space Tourism, Space Tourism, Service Design, Service Innovation, Space Travel, Space Tourism
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