I created this book for my graduating capstone project in a Design Communications program. The inspiration came from the yearning to present scholarly information in a way that would expand its’ audience beyond the students, who are forced to read it, and researchers, who (to many of our lack of understanding) thrive on it. The outcome? A book that features scholarly articles and content on everything related to advertising; this includes the history of advertising, perception theories, marketing techniques, market segmentation, etc. All content is presented using attention grabbing techniques we see in advertising that engages the reader through unconventional layouts and graphic elements that challenge the “norm.” The goal is to essentially fuse scholarly content with the idea of “cool and fun” into one. The ultimate result would be to have someone read it during their time of leisure, as they would a coffee table book. And so, bringing me to my final product, the book “stuffed” with advertising related “stuff.” Hence, the title: AD STUFF[ed] :)