‘Nature does not multiply things unnecessarily: that she makes use of the easiest and simplest means for producing her effects; that she does nothing in vain, and the like’ - Galileo



New Simplicity is an exhibition which showcases the work of both established and emerging international product designers, all unified by a shared belief in the pursuit of simplicity. Featuring celebrated designers such as Jasper Morrison and Sam Hecht, alongside a new generation, the exhibition presents classic simple design combined with many new objects which exploit the latest Rapid Manufacturing technologies.



By using on demand printing services, the catalogue's design mirrors this process. This book can be trimmed to provide all captions, poster and wall signs for the show, while it also acts as a catalogue when in its

original form. An updated version, containing pictures of the event will be uploaded at the end of the exhibition.



Design by Julia.uk.com