This compelling book dives deep into the art of partner marketing management within enterprise software, revealing how to seamlessly align investment, messaging, and operational strategies. You'll discover innovative approaches that transcend traditional marketing methods, empowering you to select the right partners, maximize investment returns, and foster lasting customer loyalty.

Explore a diverse range of partner models commonly seen in the software landscape, including software resellers, integrated software vendors, services partners, and specialized cloud business partnerships such as hyper-scalers and technology partners. With actionable insights and real-world examples, this book is your essential guide to building a more predictable sales pipeline and achieving corporate objectives. Get ready to transform your approach and elevate your enterprise software partnerships to new heights!

Whether you’re just starting your journey in corporate and product marketing or looking to help your organization thrive in large public and private cloud environments, this book is packed with valuable insights and practical tips. Get ready to explore the transformative marketing techniques that can help you navigate the complexities of enterprise software and set yourself up for success.