In "From Average JO to UnSOEUNG Hero," Jo Soeung shares her inspiring journey from the vibrant markets of Baguio, Philippines, to the prestigious culinary stages around the world. This memoir goes beyond the kitchen, delving into the heart of a woman driven by an unwavering passion for cooking and a profound dedication to her cultural heritage.

Jo's story begins in the lush landscapes of Baguio, where she learns the art of Filipino cooking under the guidance of her beloved grandmother. These early culinary adventures set the foundation for what would become a life-long pursuit of culinary excellence. As Jo moves from her hometown to the bustling cities of Seattle, Maui, Oahu, and eventually Stuttgart, Germany, she faces numerous challenges—from cultural shocks and professional setbacks to personal triumphs and groundbreaking achievements.

Through vivid narrative and mouth-watering recipes, Jo invites readers into her world, offering a taste of her struggles and successes. Her journey is one of resilience, marked by her rise in a male-dominated industry, her battle against discrimination, and her relentless effort to stay true to her roots while innovatively blending cuisines across continents.

"From Average JO to UnSOEUNG Hero" is not just a culinary memoir; it's a testament to the power of food to cross cultural barriers and bind us together. It's a story for anyone who believes in the beauty of following one's dreams and the transformative power of food. Join Jo as she cooks her way through challenges, reshapes her identity, and builds a culinary legacy that celebrates the rich tapestry of flavors that define her heritage.